Engage, Inform & Convert
Ironically, the terms marketing and communications are often misunderstood – or even considered interchangeable. Add the term digital and things get even more ambiguous.
Effectively pricing, promoting and positioning a brand are very different skill sets from those required to clearly, concisely and effectively reach a specific audience in the digital age. Our firm includes public relations experts, business analysts, designers, programmers and media professionals but we all rally behind our ability to provide our clients world class digital marketing and communications by understanding their global business – in the context of Asia Pacific.
We use the latest digital tools and tactics, customized strategies and our global experience to partner with our clients for long term success. We prove this through continuous measurement and firmly believe, if you can’t measure it – you can’t manage it.
Ingredients
RESEARCH
You don’t know what you don’t know until you have the data. We use powerful tools to answer the most important questions about your audience and help you see where your business stands against the competition.
STRATEGY
Keep it simple. Developing a simple business strategy is critical to success but simple does not mean easy. Developing innovative go to market strategies is our sweet spot.
PLANNING
If you don’t plan ahead, you plan to fail. From task to milestone to deadline, we take the science of project management seriously and we’ll build you a crystal clear roadmap to achieve your project goals.
DIGITAL
Tied to real business goals, we design the perfect recipe from the ingredients that fit your scope and budget: website, content, digital PR, to fully-functional, standalone Digital Twin.
VIDEO
70% of all communication is visual. A professional video is engaging and compelling but we take it from engagement to immersion with personalised video experiences that tell your story in a whole new way.
XR
Whether you are trying to create an unforgettable XR experience for your brand or looking to create an operational Digital Twin for your entire facility we have the unique blend of talent to make it happen.
Make meaningful connections with customers at every stage of the funnel,
drive action and improve outcomes.
Your brand needs to do more than just get in front of the Asia Pacific market – you need content that excites and delights at every stage of the customer journey. For global brands there is no room for low-quality content production in Asia. Your brand experience online consists of the content your customers consume across all digital channels.
Some of them read, some are purely visual and many have discerning tastes but all of them consume video online at an astonishing rate. Last year 1 billion hours of video content was watched, every day, on YouTube alone. That’s 114,077 years. Every. Dam. Day. It is clear that video is the medium of our day. But is your video doing its job at the right stage along your customer’s journey?
In today’s digital age, content production is no longer an optional component of a successful business strategy – it’s a necessity. With the explosion of social media and other online platforms, businesses must create high-quality, engaging content that captures the attention of diverse audiences.
At TWOMC, we approach content production with a focus on thorough research and a deep understanding of your target audience. Our team of experts leverages creativity, strategic thinking, writing, editing, and design to produce compelling content that resonates with your audience.
From blog posts and articles to infographics, podcasts, videos, and social media posts, we craft a range of content that aligns with your brand’s voice and objectives. Our goal is to help you connect with your customers in a meaningful way and drive engagement that ultimately leads to solid business.
Whether you’re seeking to promote a new product or service, build brand awareness, or establish yourself as an industry leader, TWOMC’s content production services can help you get and keep your audience’s attention.
3D Storyboarding for Nutrilife pitch
HELLA Social Content
SIS Content
Video is undeniably engaging. But what about immersive? But what about the mediums of tomorrow?
While XR Marketing is headed straight past engagement and going to immersion, video is not done evolving and if you think YouTube is where it all ends then we have a surprise for you.
Interactive Video
Interactive video provides a unique and engaging way to connect with customers. With quizzes, clickable hotspots, and interactive menus, viewers can actively participate in the content and make decisions based on their preferences. This not only enhances the viewing experience but also helps to build a deeper connection between your customers and your business.
Personalized Video
Personalized Video is a relatively new and highly-effective way to authentically communicate and engage customers.
It’s particularly effective at targeting and converting key decision-makers and influencing them via a personalized approach, something that was previously only possible with in-person meetings. Personalized video can be deployed at key points of your sales funnel to drive more customers to conversion.
Personalized Video Benefits:
- Up to 8 X higher click through rates on direct email campaigns
- Up to 6 X higher conversion rates
- Up to 3 X higher lifetime value
As technology continues to evolve and consumers demand more personalised experiences, businesses that embrace interactive and personalised video content have a clear competitive advantage.